Advanced
BPVC course (four,
five modules):
1. First
mover strategies for generic, technology-weak ventures.
Strategy analysis at start-up with horison beyond market entry. Illustration
with internet ventures. Entry barriers for competitors, their erosion
properties and timing of market entry. Strategic path properties when
technology barriers are weak but market barriers potentially stronger.
Speed, scope and lead-laganalysis. Introduction of procuct variants.
Cannibalisation risks. Advantages/disadvantages of being first.
2. First
mover strategies for ventures with several technology leaps.
Strategy analysis at start-up with horison beyond market entry. Technology-strong,
one-core, one leap venture with one product application. Example complex
components. Core technology properties. Properties of technological
leaps and their effects on the core technology. High strategic speed
or stronger mover position? When to introduce a second breakthrough
product. Cannibalisation risks.
3. First
mover strategies for multitechnology ventures.
Strategy analysis at start-up with horison beyond market entry. Several
technology cores, i e complex technologies. Example investment goods,
business software platforms. Coherent vs diverse cores. One or more
technology leaps. Converging vs diverging cores. Choice of strategic
content and mover positions.
4. First
mover strategies at market entry with horison beyond IPO.
Improved predictability and controllability. From first mover strategy
towards market leader strategy. Implications on strategic platform building.
Choice of market and/or technology based platforms. Expansion vs Innovation
strategies. Strategic speed, scope, direction, lead and content at market
entry and IPO.
5. Optional:
Case study (-ies)
is offered either as part of a follow-up of a course or as consultancy
service.
Enterprise
Supplement Module (optional):
Investing in ventures Ð core, core support and non-core ventures Ð vs
incremental project investments. Organisational choices. Capital and
time saving incentives. Expansion vs innovation strategies. When to
use joint ventures and how to distinguish between strategic and financial
partners.
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